Nearly all media coverage of Ed Miliband’s speech to the Labour party conference last Tuesday focused on what he missed. Miliband – certain wings of the media have argued – did not just miss out specific policies on immigration and deficit, but has also missed the opportunity to ‘rally the troops’ ahead of next May’s general election. Coverage has asked whether Miliband was convincing, who he wanted to speak to, and what policies he was proposing. But Tuesday’s speech was about more than this. It was, in effect, the culmination of four years of careful storytelling, of a narrative Miliband has been crafting since becoming leader of the opposition in 2010. The Labour party now faces the question of just how credible the electorate think that Miliband’s story is.
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